Wellness With Heart.

Fitness branding that builds community and inspires confidence.

901FitLife launched with a bold mission: to create a safe‚ welcoming space for women—especially those new to fitness—to feel empowered and motivated in their wellness journey. Founder Lisa Monger tapped Myndshift to craft a brand identity and campaign that would cut through the noise of impersonal gym culture.

Myndshift developed a multi-platform strategy centered on empathy‚ encouragement‚ and emotional wellness. The resulting creative not only sparked community interest and brand buzz but also fostered a sense of belonging for members‚ positioning the studio as more than a gym‚ but a transformative experience.