Luxury Handmade.

Elevating handmade jewelry.

When Atlanta-based Everyday Elegance set out to launch an exclusive handmade jewelry line‚ they turned to Myndshift to develop a brand that could exceed expectations—and stand shoulder to shoulder with the most iconic names in luxury jewelry.

To meet their incredible ambition‚ we were tasked with developing the full brand strategy‚ creating a name with the elegance and stature of legacy brands like David Yurman‚ Van Cleef & Arpels‚ and Tiffany & Co.‚ designing striking print and out-of-home campaigns with a compelling tagline and positioning‚ and crafting an elevated retail experience complete with elegant signage and refined branded touchpoints.

Myndshift delivered a high-end‚ sophisticated brand that made an immediate impact—generating buzz throughout the Atlanta market and doubling the brand’s projected first-year sales.