The Friday Fix.

Blending sales with buzz.

Smoothie King’s Southeast Memphis franchise partnered with Myndshift to amplify its Five Dollar Fridays promotion and drive local excitement. Tasked with creating a campaign that stood out from typical health-and-wellness messaging‚ Myndshift delivered an unexpected twist: quirky‚ character-driven creative that depicted people hilariously obsessed with never missing the deal. The campaign spanned social‚ outdoor‚ and in-store assets‚ generating a 30% sales lift over the previous year and an 18% spike in social engagement.