Invest In A Life.

Empowering Memphis youth through strategic non-profit marketing.

The Leadership Empowerment Center (LEC) has been transforming the lives of Memphis youth for decades‚ using education and programming to help kids overcome critical life challenges. However‚ to continue its vital work‚ they needed to secure significant funding.

To support that goal‚ Myndshift developed a comprehensive brand and social strategy that targeted corporate executives with strong philanthropic ties—complemented by a powerful print‚ digital‚ and out-of-home campaign‚ along with strategic collateral materials.

The campaign‚ driven by the hashtag #InvestInALife‚ successfully encouraged community engagement and supported LEC’s efforts to secure the resources needed to continue making an impact.