The Real Boss.

The dogs really are in charge.

When direct-to-consumer brand Delectible Eats set out to launch Puptreats‚ their new line of all-natural dog treats‚ we developed an identity, packaging system‚ and ad campaign built around a simple truth: in most households‚ the dog is really the one in charge—creating an instant connection with dog owners everywhere.

We began by creating a bold wordmark and packaging system that broke from the visual conventions of traditional pet food brands. Distinctive typography and vibrant color helped Puptreats stand apart on the shelf while reinforcing the playful‚ personality-driven tone of the brand.

From there‚ we extended the idea into a campaign that playfully acknowledged what every dog owner already knows: the dog runs the house. Through print‚ point-of-sale‚ and digital executions‚ the work celebrated the humorous dynamic between pets and their owners—turning everyday dog behavior into a relatable and memorable brand story.