Rebooted For Impact.

Return of the Mac.

Tate Computer Systems turned to Myndshift to help relaunch their brand following their elevation to an Authorized Apple Reseller and expansion into a larger‚ more modern retail space. With a legacy of exceptional service in Memphis‚ Tate sought to make a bold impression through a grand re-opening campaign and event.

Myndshift responded by developing a fully integrated campaign combining traditional outreach and experiential marketing to attract both loyal Apple users and new customers.

The result was a standout weekend. Overall sales were 30% higher than expected‚ inluding sales of the popular MacBook computers. And there was a 25% uptick in store traffic over the prior year’s metrics. Local media coverage as a result of the outreach amplified the impact.