Rent Your Dream.

Driving growth for Memphis’ premier luxury car rental brand.

Dream Rentals—the first luxury vehicle rental service in Memphis—partnered with Myndshift to maintain its momentum and elevate its brand presence one year after launching. As a service that caters to high-end clients‚ the company needed marketing that reflected its premium positioning. While early word of mouth helped drive initial growth, Dream Rentals needed a more sophisticated marketing push to remain top-of-mind and stand out from emerging competitors.

Myndshift delivered an upgraded in-store experience featuring striking posters and signage‚ paired with a bold print and outdoor campaign designed to resonate with upscale consumers. To maximize impact‚ we also leveraged geo-fencing technology to serve highly targeted mobile and digital ads to consumers within a defined radius of the Dream Rentals showroom. This allowed us to reach nearby luxury car shoppers and tourists in real time—turning location-based interest into showroom traffic. Paired with traditional media‚ the campaign created a surround-sound effect that blended awareness with action.

The impact was immediate. Dream Rentals saw a 36% increase in foot traffic just one week after the campaign launched. Luxury auto and SUV rentals jumped by more than 28% for the period‚ reinforcing the brand’s position as the go-to provider for upscale rentals in the Memphis market.