Brewed To Stand Out.

Branding a Memphis craft brewery for growth and shelf appeal.

Grind City Brewing Company‚ a father-and-son venture founded in late 2020‚ turned to Myndshift to craft a compelling brand identity and marketing strategy for its growing line of craft beers.

Our initial approach included designing standout packaging and vehicle graphics to help the brand shine in retail and distribution. Alongside that‚ we developed an email marketing strategy to promote sales and events‚ as well as print‚ digital‚ and social media ads that captured the spirit of the brand‚ and its city.

Despite launching during the pandemic‚ Grind City saw impressive growth—expanding from an initial shipment of 500 cases to brewing over 2,000 barrels annually—securing a position as the fifth-largest brewery in the Memphis region.